Gymnema sylvestre is a woody climbing plant native to the tropical forests of India, Africa and Australia. In Hindi it is called gurmar, which translates as sugar destroyer, a name that comes from a curious effect: chewing the leaves temporarily dulls your ability to taste sweetness, so sugar can taste like sand for a while.
It has been used in Ayurveda for centuries and is traditionally used to support normal blood sugar and to reduce sweet cravings. The effect on taste comes from compounds called gymnemic acids, which briefly block the sweet receptors on the tongue. Researchers have studied gymnema in small trials, but the evidence is limited and it has no authorised health claim.
On labels you will see gymnema, Gymnema sylvestre leaf extract or gurmar, usually standardised to a percentage of gymnemic acids, such as 25% or 75%. That percentage is the best way to compare products. It is often combined with other traditional herbs such as cinnamon, bitter melon or fenugreek.